This could happen in multinational companies, in small businesses, in government and nonprofit organizations, and at all levels (Team, Product, Business, …).

TRAP 1- Strategy is treated as a thought exercise

With no grounding to the real world and no impact on the organization.

A team sit together for 1 or 2 weeks to create a vision, mission and…

Several meetings over a 2–3 month window should be sufficient.

If you are missing a piece of information, give people responsibility to locate them and bring them to the next meeting. It is important to keep up the momentum and move toward conclusion and decisions.

Too many companies fall into…

The revenue model and pricing options need to be designed focusing on the customer experience.

You need to make money to keep sharing your offer, your product or service with the world.

Once you validated your business value proposition, and you are sure that it solves a unique problem by…

You need also to capture some of the value you create.

Value creation is defined as the perceived benefit to the customer.

For a B2C business, it could be an offering that enhances the quality of the customer’s life.

For B2B business, it could be an increase in profitability.


Many people believe starting a business is a mysterious process. They know they want to start a business, but they don’t know the first steps to take.

If you have an idea for a business and you are not sure how to get started, there is a great news: The

A lot of us lived a situation where we got an idea and delayed its implementation for the reason of having the fear to share it and get stolen by others.

We feel really vulnerable when it comes to sharing our ideas. …

Because the world is very complex, it is hard to tell definitely which results are due to the strategy, which to macro factors and which to luck.

Even companies with signs of winning shouldn’t rest, because no strategy last forever.

All companies need to evolve their strategies — to improve…

The answer is simple, you get paid for the value not for the time. Let me explain …

Did you ask yourself “why would one person be paid 2000 € and another 4000 € a month when they are both work for the same company, handle the same product, work…

By just externalizing our thinking around any topic. By Thinking “Tangible beats abstract”.

Shared understanding is when we both understand what the other person is imaging and why.

I am sure if you were involved in product development or a workshop for a while, you don’t have to reach back…

Through my leaning journey about Business I collected some thoughts about the value proposition that I would like to share with you.

Value proposition is a part of your business Model. I named the heart of the business Model.

It is what the customer expect to receive by using your…

Thabet Mabrouk

Passionate about applying agile and design mindsets to solve business challenges and innovate

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store