Everything you need to know about PROTOTYPING.

The word prototype comes from the Greek words PROTOS and TYPOS, meaning “first form”.

Prototype is a very rough approximation of an idea, product, services or a process — whatever you are trying to invent.

This concept is very important to move fast, innovate and check the product Market fit.

An hypotheses, embodied as a prototype, beats market research because it can be tested.

Customers don’t have to imagine how th y would feel when they see the prototype. They already feeling it.

The secret of prototypes is to design them quickly and cheaply. Wether you protoytpe a process, a business model or a product, the quicker and cheaper the prototype, the better.

The goal is to keep it simple, go as fast as possible to test it, learn from it by testing it with your target users and tweak it based on feedback insights.

Focus is not impressing customer but letting them impress you with ther knowledge, reactions and feedbacks.

Anyone can do a prototypes by combining obejcts together or by scribbling a sketch to approximate a product.

For digital products, there a lot of possibilities today to make it a high fidelity prototype that the customer will feel more real and sometimes they think it is real.

Some digital prototyping tools : Figma, Invision, Marvel, Adobe XD , …

Prototyping is a fundamental step in design that can bring your closer to the right thing.

I’d like to leave you with this quote I read from TOM & DAVID KELLEY about the importance of prototypes, which has encouraged me to try to prototype everything I can in my life:

If a picture is worth 1000 words, a prototype is worth 1000 meetings. — Tom & David Kelley