No Strategy lasts forever

Because the world is very complex, it is hard to tell definitely which results are due to the strategy, which to macro factors and which to luck.

Even companies with signs of winning shouldn’t rest, because no strategy last forever.

All companies need to evolve their strategies — to improve, sharpen and change to stay competitive, ultimately to win year after year. Ideally, companies should see strategy as a process rather than a result or entity- adapting existing choices before business and financial results (which are always lagging indicators) start to turn down. Keep it agile and open to changes.

Business is a process, not an entity and so is the strategy.

Successful businesses are those that continually adapt to changes in the marketplace, the industry, the economy and the culture.

Agile strategies make shifts, grow, divide and combine as needed. It strives to stay alive and dynamic.

Perfect strategy ? It never exists. Keep it Agile and evolving, interpret it as an assumption and hypothesis, test it and learn, and adapt it when needed to win sustainably.